Guest posting can be an effective strategy to increase traffic, sales, and more leads. Don’t know why guest blogging is important for business?
Writing is a passion for many (like yours truly!). It’s a hobby that crosses back and forth from the personal zone to the realms of professionalism. The trend of microblogging is as old as Web 2.0. Writers with an opinion to share, find it a very convenient and hassle-free to voice them.
Blogging is no doubt one of the best ways to build a successful blog and grow your online business.
Get Quality Traffic With Guest Posting
The number one advantage of guest blogging and why a lot of people are investing their time. My guest posts have been published on several big blogs in blogging and make money online. And aside from the other benefits involved, one great advantage of this is the quality traffic it sends. Most of the time I get as much as 500 visitors from guest blogging on a big blog. And I sometimes get over 1,000 visitors from writing a single guest post on a big blog.
Build Domain and Search Engine Authority With Guest Posting
Another major advantage of guest blogging is that it helps you build your domain name and search engine authority. For example, if you take this blog as an example, without me investing my time in any special SEO tactics or without me focusing on purchasing on building links from other sources this blog now has a Google Pagerank 4, gets over 4,000 visitors from search engines every month and even some of my posts are ranking on page one for some though and competitive keywords without me lifting a finger.
From my experience, guest blogging is the best way to build authoritative backlinks to your blog and improve your blog search engine authority.
Build Your Online Influence With Guest Posting
How great is your influence?
When I talk about the influence I’d like you to know that I’m not talking about authority or expertise. I’m talking about real influence, which can be positive or negative, and which has a lot to do with how many people you can impact.
Guest blogging on other blogs bigger than yours is a great way to impact the lives of others and make them have a good memory of you for the rest of their lives. You might be wondering if it isn’t possible for you to influence people on your own blog but the truth is you will reach far more people by combining the audiences’ of other bloggers together compared to when you stand alone.
It Helps Develop Your Authority With Guest Posting
How long does it take for a new blogger to build his/her authority and become respected in his/her niche? I know your answers might vary and there are even people who will say it takes years, but the fact is it only took me around 6 months because of the power of guest blogging.
With guest blogging, you can easily get yourself associated with some of the top bloggers in your niche and when people start seeing your name coming across all their blogs’ they will start giving you the kind of respect they give them.
Build Your Portfolio and Credibility
What is a great way to know if someone is really worth your attention or if they can do what they say they can do? It is simply how credible and reliable the fellow is.
By guest blogging on other blogs you’re building a portfolio of your writing on a wider scale and by doing this regularly you are telling people that you can be trusted.
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Improve Your Writing
When I was still a new blogger I used to write guest posts on a large scale and then submit these guest posts to various blogs. I write these guest posts by inspiration and my spirit keeps on flowing whenever I write one so I always see my work as the best. But one day, I submitted my guest post to a particular blog and the blogger replied that he can’t even determine whether the post is good or not because he can’t read the post – that my writing is so bad. I was so angry that I made up my mind to submit the post to another blog, but after giving it a second thought I considered the fact that there might be some truth to what this blogger is saying so I reread and edited the post, and it was published.
One major lesson I learned from this is to always proofread my posts.
It doesn’t matter how great, inspirational, or emotional your content is. It is of no use if others can’t read it so guest blogging helps you know what others think about your writing and it also ensures you take the right steps to make sure your writing improves.
If you want to know what I mean take a look at my latest blog posts and the ones I wrote in the early days of this blog. You will notice there is a clear difference!
Increase Your Exposure and Brand Awareness
Another great advantage of guest blogging for others is that it increases your exposure while at the same time helping you build your brand. For example, let’s say you wrote a guest post on a blog with 20,000 visitors daily and your guest post was viewed 5,000 times. Even though you might not get more than 300 visitors to your blog from that guest post the truth is your name has just been exposed to 5,000 more people. When this keeps going on and on you will start seeing more people visit your blog or website because they’ve seen your name online enough times to make them curious about what you have to offer.
Build Your Subscriber Base With Guest Posting
Aside from getting traffic alone, another great benefit of guest blogging that makes me even more interested in it is the ability to gain far more subscribers in a day than you will gain in a month.
I have written guest posts that helped me gain over 200 subscribers in one single day and some people hardly get that many subscribers in one month and every single guest post I write for a big blog sends me at least 50 subscribers.
It doesn’t matter whether it is traffic or subscribers you want, guest blogging works great!
What to Do Next?
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