Essay on the Concepts of Marketing: Elements of Marketing Concept: A company adopting the marketing concept has three distinguishing elements around its marketing function: 1. It has consumer-orientation in its business planning and activities. 2. It focuses its attention to corporate objectives, including profit.

Other Question and Answers that can be helpful for you

1. What is marketing essay?

Essay # 1. Introduction to Marketing: Marketing is everywhere. Everything from presenting yourself for a job interview to selling your products includes marketing. Main objective of any company is to gain profits which can be achieved only through marketing of the products. Marketing enables the companies to create demand and earn profits.

2. What is the modern concept in marketing?

Modern Concept: The new managerial awareness and desire reflected in the consumer orientation for all all-out commitment to the market consideration and to connect all marketing operations to the consumer needs has given birth to a new operational concept.

3. What is societal marketing concept?

Lastly is the societal marketing concept, a concept which focuses on customer and society’s interest in long run apart from just considering the needs and wants of the customers. Find Out How UKEssays.com Can Help You!

4. How do you define marketing?

There are many ways to define ‘marketing’. Kotler and Armstrong (2008) defined marketing as an exchange system which fulfill the needs and wants of individuals. While ( Lancaster and Withey, 2007) also stated that marketing is a management which foresees and satisfies the consumer needs timely.