Many of us have heard of dropshipping, but not many have pulled the trigger on it, and that’s a sad thing to hear. I’ve been dropshipping since day 1 of my career, over 10 years ago, and it’s much easier to do today than it’s ever been.
You have a full marketplace of items to choose from, some plugins automate difficult tasks, and there are platforms you can run ads on that will bring customers to you.
What’s so difficult about dropshipping?
Well, the tough part of all of this is that you need to run this like a legitimate business, and you can’t half-ass anything. You can’t take a week off, you can’t ignore your tickets or emails, and you sure as hell can’t ignore the sales coming in. You need to stay on top of things and be as responsive as possible, so your business grows.
Now then, let’s get to it.
Pick a niche you can expand on.
Most people fail in the beginning because they choose massive niches since that’s where all the money is. This is backward thinking because your investment will be 10x what it could have been if you chose a niche that wasn’t already saturated.
Think of something small, something around your house you can sell, or something you would like to have in your life. If any of that stuff is a fad, delete the idea, and move onto something small that many people can buy. Finding the perfect niche is tougher than you would think, but once you find it, you’ll be set for a while, and it’s easier to cement yourself as the authorized seller.
Go to AliExpress.com and find some hot/trending products.
One of my favorite spots to find dropshipping products is AliExpress.com because they tend to be much cheaper than any local manufacturer and that means my profit margins are much higher.
Since you know what niche you’re going to target, you can now find products related to it. Find the right suppliers, ones that have years of sales already, and work with them. Try not to work with any new sellers or resellers because that could hurt your business later on when they decide to stop doing what they’re doing. Working with established manufacturers and suppliers on AliExpress.com is safer than taking a chance on a cheaper supplier that just created their account.
RELATED: 18 WordPress Plugins You Must Have!
Set up a dropshipping website using AliDropship
I’m a big fan of WordPress, and that’s mainly why I love using AliDropship. download their plugin, upload it to my site, add the chrome extension, and click on products form AliExpress and watch them get uploaded to my website.
You can upload 100s of products in an hour and not worry about transferring images, text, inventory, etc. I click, and it gets uploaded, that’s it.
Double the price of all your items.
You’ll need to profit something from each sale, and that’s why I like to double the pricing of each product I list. This also gives me some wiggle room when I offer coupons or deals to my visitors or when I retarget them after they leave the site. Think about it, if you have a product for $100 and $50 of that is profit, you can offer discount codes and coupons for 25% off and still profit $25 per sale. You’ll get the sale, turn that person into a returning buyer (hopefully), and keep making money.
Add live chat using Tawk.to
Since I like working on a budget and funnel more money into advertising, I tend to use Tawk.to for my live chat systems. Their services are free but cost $7 a month if you want to remove branding, but it’s honestly not a big deal, and that’s one of the reasons I love them.
Another reason their free chat system is impressive is that each conversation goes right to my smartphone. I can be on a beach, as long as it has wifi, and talk to customers as they’re ordering lol.
Set up Facebook ads and Adwords campaigns that are super targeted
You’ll want to get as targeted as possible, and this means you need only to target specific things related to your products that you know your audience will like. If you’re selling coffee mugs, then you should target people over the age of 30 who like Starbucks, Dunkin donuts, and other coffee shops. You can also target coffee brands to expand your reach, but I wouldn’t go much wider than that.
The more specific you can get, the less money you’ll waste on ads, and the higher your ROI will climb.
A split test, edit, delete, and always tweak your ads
When running PPC campaigns, you need to be vigilant about your monitoring and testing. You won’t have a winning ad right from the start, and that means you need to constantly split test dozens of variations and also use dynamic ads when possible.
The more split testing, editing, and tweaking you do to make your ads perform better each week, the better your profits will look.
Feature top sellers to boost them more
After you’ve gotten some sales, or you know what items sell best already, you can feature them. You can even price certain items 300% of their actual price and discount them by 50%. Remember, people love a good sale so make sure you have one ready for them to jump on.
If you follow everything I’ve said above, added your tweaks, and did plenty of research before pulling the trigger.
Then you should be able to make $1,000+ in net profit within a month.
This isn’t something you’ll be able to set up overnight, but you can do it in a few days.
So get started as soon as you can and let me know how much you’re making
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