Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research. One of the wonderful, often-misunderstood things about Pinterest, is that you can and should strategically Pin your content more than once, and in different ways.
Pins are shown first to our followers, who cannot be expected to catch every single Pin we save. After all, your Pin is just one of over 100 BILLION Pins saved each month.
Which Pins Should I Reshare?
Concentrate on resharing engaging Pins that convert for your Pinterest traffic. Does one product or a category of the product just fly off the shelves when Pinners visit? Pins leading to that page would be a great place to start. Are there 10-20 blog posts that keep growing your email list with Pinterest-referred traffic? Give them the exposure they deserve by resharing Pins to that content.
To identify specific Pins worth resharing, use Tailwind’s Pin inspector. Sort by Repins to find the Pins that work well. Take notice of the date it was Pinned.
From here, you can schedule it to go out again.
How NOT To Reshare On Pinterest
Mindlessly looping Pins in a “set-it-and-forget-it” strategy will NOT help your content be found on Pinterest. Similarly, actual Repins of your content by you are not helpful (Pinterest knows it is your content and will not see it as engagement on the Pin). Pinterest wants content creators to share fresh instances of their Pins and leave the repinning to followers.
Pin Again to Reach Your Most Important Audience – Your Followers
Pinterest recently revealed that our Pins are shown to our followers first, and then, based on their engagement, the algorithm will determine how much to show it in other places on Pinterest. So, while most of the activity on Pinterest happens in search, the most important engagement you can get is from your followers. This means it is vital that you get your Pins in front of your followers.
Even the most active Pinterest user can’t catch everything in their Follower Tab and SmartFeed. Knowing that then, especially if you notice that a Pin is particularly engaging, maximize your opportunity for follower engagement by giving them more than one chance to see your amazing content!
Pro Tip: When you use Tailwind’s SmartSchedule, you can be sure your Pins are going out when your followers are most likely to engage, but you still want to give them more than one opportunity to do so. When you use SmartLoop, all your reshared Pins will also be sent out at the best times for engagement!
Pin your Content to Every Relevant Board
If your Pin fits on ten of your boards, save it to ten of your boards. Because your Pin will carry with it some data from the boards it is saved to, save it to the most relevant board first and then over time make sure it gets on every board that makes sense.
Each time you save to a new relevant board, you’re giving Pinterest more context to explain the Pin, which helps Pinterest show the Pinto people who are likely to engage. And yes! You can share the same Pin to the same board again, but we’ll get into that shortly.
Create New Images and Pin Again
Which takes longer – writing a fantastic blog post or creating a new Pinnable image? For most of us, the answer is clear – create a new image! Think of each additional image you create as a chance to give your content double (or more) the exposure on Pinterest.
Pro Tip: Notice that both images fit her branding and her site design so that when a Pinner clicks, there’s continuity of style from Pinto post, which makes for great user experience. Experiment with text, style, and colors, but don’t stray too far from your site design and branding.
Write New Descriptions and Pin Again
Take advantage of a Pinterest SEO boost when you change the description of your Pins as you reshare. Think of this as your opportunity to test out different sets of keywords on each one and to increase the number of searches that may pick up one or the other version of your Pin.
“Just make sure to add specific descriptions for each Pin—it’ll improve your SEO.” – Pinterest.
Pro Tip: Try different descriptions, but be honest about what they’ll get when they click, while still appealing to people searching slightly different topics and keywords. Oh, and don’t bother editing old Pin descriptions. Pina a fresh version of your content instead.
Tool Tip: Look at your Tailwind Pin Inspector to see which version of your description generates the most engagement. Notice trends and apply what you learn to the writing of future descriptions.
Add New Hashtags and Pin Again
Hashtags in Pin descriptions are useful especially in helping brand new content surface in hashtag search results, but Pinterest also states that “(Using hashtags) will help us categorize your content so it can be recommended in places like search and home feed.” So, as with using different sets of keywords, resharing content with different hashtags is another way we give Pinterest context and increase the opportunity for search result exposure!
According to Pinterest, “People use hashtags to discover trending, relevant content.” So, the hashtags you use in a Pin description in July might not be the same as the ones you use in January!
Pin Again When Seasonally Appropriate
Pinterest suggests that we “… start saving Pins that are relevant to upcoming trends, seasons and holidays about 45 days before the event.” This applies to new AND existing content as long as the information is still current. Remember to apply the hashtag tips we shared above to appeal to people looking for your content right now.
How Many Times Per Day Should I Pin?
There is no magic number. Pinterest just wants you to be consistently active. That might mean five Pins a day, or it might mean 50. There is no maximum. But spread them out so that you’re not Pinning 50 times all at once and then sharing nothing for a week.
How Far Apart Should I Schedule Reshares of the Same Content?
That might depend on how much content you have. For example, if you have two thousand blog posts to share, you have so much variety that you could share ten per day consistently until you get through all of them and then start again (looping) without looking spammy or causing your followers to unfollow.
Your content deserves to be Pinned more than once. Make the most of your hard work by resharing and looping your Pins easily and intelligently with these techniques, and soon, it will be even easier, faster, and smarter with Tailwind.
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